Privacy Policy

At Pure Puffs AU, protecting your privacy and personal information is one of our highest priorities. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, create an account, place an order, or interact with our customer support team.

By using our website, you agree to the practices described in this Privacy Policy.

Our Commitment to Your Privacy

Pure Puffs AU is committed to maintaining a secure online shopping experience while respecting your privacy. We collect only the information necessary to process orders, improve our services, and provide you with a better customer experience.

We take reasonable steps to safeguard your personal information against unauthorised access, disclosure, alteration, or misuse.

Information We Collect

Depending on how you use our website, we may collect:

Personal Information

Full name
Email address
Phone number
Billing address
Shipping address
Account login details
Order history

Payment Information

Payments are processed through secure third-party payment providers.

Pure Puffs AU does not store your complete credit or debit card information on our servers.

Technical Information

We may automatically collect:

IP address
Browser type
Device information
Operating system
Pages visited
Time spent on our website
Referral website
Shopping activity

This information helps us improve website performance and customer experience.

How We Use Your Information

Your information may be used to:

Process and deliver your orders.
Verify your identity where necessary.
Provide customer support.
Respond to enquiries.
Send order confirmations and shipping updates.
Improve website functionality.
Prevent fraud and unauthorised activity.
Maintain website security.
Comply with legal obligations.

Where permitted by law and with your consent where required, we may also send promotional emails about new products, offers, and updates. You can unsubscribe at any time.

Cookies

Pure Puffs AU uses cookies and similar technologies to improve your browsing experience.

Cookies may help us:

Remember your preferences.
Keep items in your shopping cart.
Improve website performance.
Analyse visitor behaviour.
Personalise your shopping experience.

You can disable cookies through your browser settings, although some website features may not function correctly.

Website Analytics

We may use analytics tools to better understand how visitors interact with our website.

Analytics data may include:

Pages viewed
Session duration
Device type
Geographic region
Website performance

This information is generally aggregated and used to improve our services.

Marketing Communications

If you subscribe to our newsletter or promotional emails, we may send information about:

New arrivals
Product launches
Exclusive promotions
Special offers
Company news

You may opt out of marketing communications at any time by clicking the unsubscribe link included in our emails or contacting our support team.

Sharing Your Information

Pure Puffs AU does not sell your personal information.

We may share your information only where necessary with trusted third parties, including:

Payment processors
Shipping and courier companies
Website hosting providers
Fraud prevention services
Customer support providers
Professional advisers where required

These service providers are expected to protect your information and use it only for authorised business purposes.

Data Security

We implement reasonable technical and organisational safeguards to protect your information, including:

Secure website encryption (SSL)
Secure payment processing
Restricted access to personal information
Regular system monitoring
Secure hosting environments

While we take reasonable steps to protect your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Account Security

If you create an account with Pure Puffs AU, you are responsible for:

Keeping your password confidential.
Protecting your login credentials.
Notifying us promptly if you suspect unauthorised access to your account.

Your Privacy Rights

Subject to applicable Australian privacy laws, you may have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Update your account details.
Withdraw consent for marketing communications where applicable.
Request deletion of certain personal information where permitted by law.

Requests will be handled in accordance with applicable legal requirements.

Third-Party Websites

Our website may contain links to third-party websites.

Pure Puffs AU is not responsible for the privacy practices, policies, or content of external websites. We encourage you to review the privacy policies of any third-party sites you visit.

Children’s Privacy

Pure Puffs AU is intended only for individuals who meet the minimum legal age required under Australian law to purchase applicable products.

We do not knowingly collect personal information from children or individuals who are not legally permitted to purchase our products.

Data Retention

We retain personal information only for as long as reasonably necessary to:

Process your orders.
Provide customer support.
Meet legal, accounting, and taxation obligations.
Resolve disputes.
Enforce our policies.

When information is no longer required, we take reasonable steps to securely delete or de-identify it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal obligations, or website functionality.

Any updates will be published on this page with the revised effective date.

Your continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, your personal information, or how we handle your data, please contact the Pure Puffs AU customer support team.

We are committed to maintaining a secure, transparent, and trustworthy online shopping experience for all our customers.

Thank you for choosing Pure Puffs AU for premium vaping products, secure online shopping, and reliable customer service.